who is willie keng?

Willie Keng, CFA is the founder and principal of Willie Keng & Associates Pte Ltd, an executive coach & investment consulting firm.

“My sole purpose is to use my industry experience to help clients attain their most important goals.”

He started his corporate career in Deutsche Bank as a sovereign risk analyst. Since then, he has traverse a number of roles within finance. His research roles in Phillip Capital Management and Bank of Singapore gave him a rich experience within the investment research industry. Willie was also an associate director at DBS Private Bank, providing fixed income advisory to the bank’s high net worth clients. He was also instrumental in launching the desk research platform, where he worked with two other analysts to build an extensive research coverage of emerging markets USD bonds. 

In addition, Willie is also the founding partner of Value Invest Asia, a media and investment education company. One of his notable achievements was running the eight-week Applied Investing Program: Weapon of Mass Dividends.

He is also part of Kairos Research Club, an investment community group which pulls together like-minded individuals interested in investing. Willie has spoken at various financial events such as CMC Markets Outlook, iFast Financial events and NUS Investment Society.

Outside of work, Willie enjoys spending time with his loving family and learning how to cook.

Willie is a CFA charterholder and a graduate of Nanyang Technological University with a Bachelor of Materials Engineering.